ZUCZUG Bazaar and ZUCZUG Flat designed by Sò Studio

Conveying the brand’s character and narrative and seeking breakthroughs through Use spatial design language, the full integration of aesthetics and commercial retail functions has been achieved. Sò Studio also echoes ZUCZUG’s philosophy of continuously providing customers with high-quality products and strengthens ZUCZUG’s “equality” and basic concepts of “life and imagination” to present a relaxed and interesting attitude towards life for all the patrons.

Inspired by the Open Market, ZUCZUG Bazaar not only serves as an extension of the wardrobe, but also presents assembly store as public space, filled with freedom, openness, diversity, and the joy of treasure hunting.

ZUCZUG Flat simulates a girl’s wardrobe and employs the cloakroom as the theme to collect the beauty and joyfulness in daily life, making customers feel as comfortable as in an apartment.

01 ZUCZUG Bazaar Xiamen
Entering the dazzling entrance, one can discover that the 180-square-meters space encompasses 7 different stylish brands under ZUCZUG, which were arranged independently while correspond with each other.

This is not only a brand-new appearance after multiple independent brand stores of ZUCZUG have taken root, but also another innovative attempt by Sò Studio for retail space.

Structure and proportion

Scale always affects the relationship between space and people. The display and shopping experience, whether free and comfortable, or relaxed and enjoyable, are both within the scale. The entire ZUCZUG Bazaar is constructed with natural Japanese maple and hollowed out metal as the main structure. The proportion of different display items is coordinated between the high and low levels, but it is filled with joy, achieving the proper spatial division of different brands.

Straights and curves

There are no redundant decorations, starting from the texture of each wooden board, making the best of geometric softness and strength. The use of softer wood grain curves, combined with the circular cutting of the board edges, perfectly neutralizes the dominant linear structure. Roundness replaces edges and corners, bringing warmth and security to the space.

Flexibility and diversity

Form and function, like the exterior and interior of architecture, are not antagonistic, but rather lies in a harmonious and flowing relationship. As a B corps enterprise, ZUCZUG places emphasis on the sustainability of spatial components. Therefore, Sò Studio has conducted a lasting experimental process by repeated testing and improvement, each item is endowed with more possibilities.

The hidden mechanism is like a giant building block game, with just a few changes, it can generate new combinations that are capable of handling flexible and diverse display scenes.

Outdoor and indoor

As a store that accommodates a variety of brands, ZUCZUG Bazaar offers daily clothing like Klee Klee, as well as outdoor sports brands such as An Ko Rau.

The client’s brief called for a space that could eliminate the boundary between outdoors and indoors. The street fence has been transformed into a shelter for shoes, of which the size and position of the board were adjusted in a comfortable and coordinated structural proportion. A small display chair resembling Maza, and a movable island platform are a reminiscent of a temporary camping retreat. Hollow metal seats that can be seen everywhere on the square are also placed next to display racks, with light penetrating through and leaving shadows onto the ground.

A shopping experience casting comfortable apartment feeling

Flat means “apartment” and “equality”. The apartment is the fundamental space of everyday life; the flat also has the concept of fairness and equality.

Through the simulation of a girl’s wardrobe, exploration of the dual meanings of flat, and the needs of people, Sò Studio uses the cloakroom, unlike a traditional shop, as the design theme to show the fascinating and beautiful items found and collected in daily life to express the joyful storage methods and relaxing and free lifestyle.

Different elements of the cloakroom are elaborate applied to different corners of the store so that customers can meander around in the store comfortably like in their own apartment and discover the beauty of daily life.

Sò Studio outlines the dedicated display space such as hanging area, stacking area, and accessories area through rational design of the space. It makes full use of every corner of the space to provide a spatial layout with a clear functional layout and good accessibility, which shows the ideal cloakroom type.

Transforming daily necessities with fun

Every design detail in the simple and elegant layout such as the flexible wooden furniture and accessories, louver-inspired cabinet, and “working lamp” fixed on the ceiling conveys a sense of comfort and serenity, as well as reflects “flat owner’s” sense of discovering more fun aspects with life.

Customized pannel system: modular hanging system

Sò Studio customized two overall systems for the flat store. The first system transforms the louver blades into a modular hanging panel system applied to the central island cabinet and facade. The modular hanging panel system enables each panel to change independently into a plain board, clothes hanging rod, layer board, hanging rope, sliding door, etc.

Customized pannel system: metal plate buckle system

The second system is a specially designed metal plate buckle system that fully demonstrates the free and unique aspects, as well as the user experience. The system can be replaced according to different scenarios and requirements, which is applied in the store entrance, display window and fitting room.

Through interior design, Sò Studio aspires to respond with ZUCZUG’s concept of constantly providing high-quality goods for life and strengthen the value of “flat” and the concept of “life and imagination” endowed in the brand, to convey a relaxed and joyful attitude to life.

Project name: ZUCZUG BAZAAR; Design concept: Market; Chief designer: YIFAN、MENGJIE、MENGYING; Design team: YIFAN、MENGJIE、ECHO、MELANIA; Client: ZUCZUG; Interior area: 145sqm; Address: SM Square Third, Xiamen; Completion year: 2023; Interior photography: Minjie Wang;