Phantom Acquires SimpeHash to provide Real-time Token Data for its Users

In a strategic move to enhance its cryptocurrency wallet services, Phantom announced on Wednesday that it has acquired SimpleHash, a leading token data platform renowned for its real-time, comprehensive blockchain insights.

This acquisition marks Phantom’s third in eight months, after its acquisitions of Blowfish and Bitski in the past years.

Further, with this acquisition, Phantom will turn into a data powerhouse with on-chain analytics, setting it apart from rivals like MetaMask and Trust Wallet.

How Phantom users will benefit

Simplehash, as the leading token data platform, will bring an array of benefits for Phantom and its users. Since it is a multi-chain token data platform, Simplehash provides real-time access to comprehensive Blockchain data across 80 chains. It includes Ethereum, Solana, Polygon, Bitcoin, and more. It is also capable of processing thousands of requests per second, having already been able to set industry standards for token data reliability.
Now with its acquisition by Phantom, the users of Phantom Wallet will be able to access real-time market insights. This will allow users to receive the real-time market data including up-to-date token prices, historical sales data, and active listings across major decentralized exchanges and NFT marketplaces.
Further, since SimpleHash utilizes automatic metadata refreshing, users will be able access current NFT and token data too.

We’ve got big news…

We’ve acquired @SimpleHashInc, the leading token data platform that provides real-time, comprehensive blockchain insights. pic.twitter.com/lbCirdzxu8

— Phantom (@phantom) February 26, 2025

Thus, this acquisition will significantly boost Phantom’s capabilities in making cryptocurrency more accessible and user-friendly. It will ensure that its users have reliable access to token data, including real-time price movements, NFT metadata, and marketplace activity.

Brandon Millman, CEO of Phantom, emphasized the significance of this acquisition: “By bringing on SimpleHash, we’re ensuring that Phantom users have the most accurate and comprehensive token data. SimpleHash unlocks a whole new level of usability for Phantom users.”

Phantom’s Strategic Growth Through Acquisitions

This acquisition aligns with Phantom’s broader strategy of expanding its capabilities through targeted acquisitions.

In May 2024, Phantom acquired Bitski, an embedded wallet provider known for collaborations with global brands like Adidas and Major League Soccer. Later, in November 2024, Phantom integrated Blowfish, a fraud protection and web3 security platform, to enhance user security.

As part of the integration process, SimpleHash’s existing services will be phased out, and its team will join Phantom to focus on enhancing the wallet’s token data capabilities. However, it also causes disruption for SimpleHash Customers as existing SimpleHash customers, such as Coinbase, Ledger, and Brave. They may need to look for alternatives if Phantom decides to limit or shut down SimpleHash’s API services. Further, companies relying on SimpleHash for NFT metadata and token tracking might shift to other providers like Alchemy, Moralis, or Covalent.

Enhanced Experience for Users

With the integration of SimpleHash’s technology and expertise, Phantom is poised to offer an enriched user experience characterized by real-time data, enhanced security, and seamless interactions across multiple blockchains. This move not only benefits current Phantom users but also sets the stage for attracting a broader audience seeking a reliable and comprehensive crypto wallet solution.

Though Phantom’s acquisition of SimpleHash is a big win for Phantom users, it comes as a challenge for its competitors, and a potential shake-up for businesses relying on SimpleHash. No matter whether Phantom decided to keep SimpleHash open to third parties or makes it exclusive, this move does signals a shift toward more integrated, data-rich crypto wallets in Web3.

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