Best Super Bowl commercials from 2025: Watch last year’s top 10 ads

USA TODAY Ad Meter is back for 2026, letting fans vote on the year’s best Super Bowl commercials.

Budweiser won back the crown last year with the famed Clydesdales, edging a heartstring-tugging Lay’s commercial in one of the closest votes in the history of the annual contest.

Other fan-favorite commercials from 2025 included Willem Defoe and Catherine O’Hara as pickleball hustlers (Michelob Ultra) and a modern take on ‘When Harry Met Sally’ (Hellman’s) with a cameo from Sydney Sweeney.

Here’s a look back at the top 10 finishers in last year’s Ad Meter:

Ad Meter: Vote on big game’s best commercials

Best Super Bowl commercials 2025

1. Budweiser – ‘First Delivery’

2. Lay’s – ‘The Little Farmer’

3. Michelob Ultra – ‘The ULTRA Hustle’

4. Stella Artois – ‘David and Dave’

5. NFL – ‘Somebody’

6. NFL – ‘Flag 50’

7. Bud Light – ‘Big Men on Cul-De-Sac’

8. Uber Eats – ‘Century of Cravings’

9. Hellmann’s – ‘When Sally Met Hellmann’s’

10. Pfizer – ‘Knock Out’

Vote on this year’s best commercials