NBA decides to change course with 24/7 programming on NBA TV, NBA App
The NBA is shaking up the way it offers its content later this week, taking a 24/7 programming approach for its mobile app and television channel.
The league announced Monday, Oct. 13 that NBA TV and the NBA app will feature live NBA games, original live shows, behind-the-scenes programming and various global events, starting on Wednesday, Oct. 15.
“NBA TV and the NBA App are designed to be a connected, global hub for basketball coverage, delivering nonstop access to live games, original programming and exclusive behind-the-scenes content,” said Sara Zuckert, the NBA Senior Vice President and Head of NBA App, in a statement. “The NBA App streaming platform will provide a seamless, always-on digital experience for fans to access 24 hours a day, 365 days a year.”
Among the original live shows offered will be ‘The Association,’ which will serve as the new weeknight primetime “basketball-cast” and feature notable names such as reporters MJ Acosta-Ruiz and Chris Haynes, former NBA coach David Fizdale and several former players, including Rudy Gay and John Wall, among others.
The show will be featured as the flagship program for the platforms. It will have the intention of providing information to viewers about league news, analysis, and the latest storylines happening across the league.
How do I watch games on NBA TV and NBA app?
Live NBA and WNBA games that are shown on NBA TV will also be accessible on the NBA App with an NBA TV subscription.
The platform is expected to air 60 exclusive NBA games during the regular season, starting with a matchup between the defending NBA champion Oklahoma City Thunder and the Atlanta Hawks on Saturday, Oct. 25, at 7:30 p.m. ET.
There will also be three different tripleheaders featured, including the first one on Saturday, Dec. 20.
- Houston Rockets at Denver Nuggets (5 p.m. ET)
- Charlotte Hornets at Detroit Pistons (7:30 p.m. ET)
- Los Angeles Lakers at L.A. Clippers (10:30 p.m. ET)
What else will be featured on NBA TV and NBA app?
The platforms will also highlight a selection of the top NBA podcasts and creator-driven content. Former player and ESPN analyst Tim Legler will also host a show titled ‘Coaches’ Corner,’ where he will have conversations with NBA head coaches.
Viewers will also find games and highlights from some of the league’s top prospects playing in international leagues around the world.
